Yep. That happened.

How?

Let me start by introducing you to Casey Hill, who shared this on LinkedIn.

This is what happened: Casey spent 2.5 hours on a Saturday writing 100 comments that resulted in over 284,000 content views, a spike in profile visits, new newsletter subscribers, and even two product demos. Not bad.

The strategy works so well because:

No limits - You can’t shouldn’t post 25 times per day. But you go all in with comments without worrying about reach dropping off.

Thoughtful comments build recognition - Adding real value (not “great post!”) makes you memorable and positions you as someone worth following or connecting with.

Link-friendly - When relevant, dropping a link is more than okay. 

Quality over quantity - Commenting on big accounts pays off, but only if your reply earns engagement and floats to the top. Lazy, AI-generated comments just get buried.

Conversations matter - Back-and-forth chats in the comments push impressions even higher, and fun fact: the last comment in a thread often gets 30–40% more views because it’s the one that stays visible when people scroll.

Key takeaway: 

Stop lurking, take action, and jump into the comments. This is a perfect strategy for those days when you can’t come up with any content ideas. Even as a routine task, try to commit to engaging with 5 posts per day.

Comment marketing-leaving thoughtful, relevant comments on high-traffic posts and forums-can drive significant visibility for travel agents. To maximize your reach, focus on trending destinations and platforms where travel discussions are already drawing large audiences.

For Travel Agents, Where to Comment for Maximum Views

• Instagram: Highly visual, with travel content performing exceptionally well. Comment on posts by travel influencers, tourism boards, and trending hashtags for destinations listed above.
• Facebook Groups: Join travel-focused groups (e.g., “Travel Addicts,” “Solo Female Travelers”) and participate in discussions about trending destinations.
• Reddit: Subreddits like r/travel, r/solotravel, and location-specific subs (e.g., r/JapanTravel, r/Italy) are active with travel planners and return high engagement.
• Tripadvisor Forums: Engage in destination-specific forums where travelers seek advice and share experiences.
• TikTok: Comment on viral travel videos and destination guides, especially those featuring trending locations.
• Travel Blogs: Leave insightful comments on popular travel blogs covering 2025’s top destinations.

Tips for Effective Comment Marketing

• Be Authentic: Share genuine tips, personal experiences, or answer questions rather than overtly promoting your services.
• Add Value: Offer unique insights about trending destinations (e.g., hidden gems in Osaka or best times to visit Panglao).
• Use Visuals: Where possible, include compelling images or short videos to increase engagement.
• Engage with User Content: Respond to others’ comments, share stories, and encourage photo sharing to build community and trust.

Why These Places Work

Trending and top-searched destinations attract more online discussions, meaning your comments are more likely to be seen and engaged with by potential travelers actively researching their next trip. By focusing on these high-interest locations and leveraging the most active platforms, you can maximize your visibility and potential client leads.

Focusing your comment marketing efforts on these platforms and trending destinations will help you gain the most views and engagement as a travel agent in 2025.

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To learn more techniques and how to grow your travel business, read more on our Pathfinder Series.