At Travel Agent Pro, we believe that independent travel advisors should never have to choose between credibility and identity. That's why we’ve partnered with one of the industry’s most powerful travel networks to provide a robust suite of white-label tools and marketing opportunities—tools designed to let you stand out, stay consistent, and grow your brand under your own name.

Our members can tap into a full suite of customizable digital, email, print, and branding solutions—all powered behind the scenes by our network, yet fully branded for you. Here's a deep dive into how white-label marketing can give your travel business a professional edge without sacrificing your personal touch.

Let us equip you with the white-label marketing tools that make you look—and perform—like a pro.

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We provide a robust suite of tools and resources designed to be customized and branded by individual agencies, allowing you to leverage the power of the our tools while maintaining your unique brand identity.

Here's a breakdown of the different white-label opportunities available.

We support our member agencies' individual brands, rather than promoting Travel Agent Pro itself. We offer access to a robust suite of white-label marketing opportunities that members can customize with their own agency's branding, logos, and contact information.

Here are the key white-label marketing opportunities available to our members.

1. Publications (Print & Digital):

• Editorial-driven magazines:

  • Ultimate Experiences: Geared towards ultra-luxe travelers, focusing on once-in-a-lifetime experiences. Published three times a year.

  • The Travel Magazine: Our networks most highly circulated publication, featuring motivating editorial content and compelling offers. Value-oriented and published three times a year.

  • Digital Publications: Online versions of The Travel Magazine and Ultimate Experiences with dynamic content including video, interactive maps, and vacation offers. Published 12 times a year.

  • Hotel & Resort Magazine: A magazine celebrating our network's vetted Hotels & Resorts Collection, designed for client retention and acquisition.

  • All of these publications are customized for member agencies, inspiring readers to visit destinations around the globe with the agency's branding.

• Supplier-specific brochures and direct mail pieces: Developed to target key market segments (e.g., all-inclusive cruises, family vacations, long-haul international). These range from postcards to multi-page brochures featuring various travel types.

2. Digital Marketing Tools:

• E-mail Marketing Campaigns: Access to weekly campaigns designed to engage clients across the buying cycle. These are created and sent by our network, but are branded to the member agency, driving clients to their website. They include time-sensitive deals, direct-mail automated follow-ups, and information-rich eNewsletters.

• Microsites: Consumer-friendly and agency-customized websites that allow members to send their clients complete information on specific destinations, cruises, suppliers, hotels, or vacation specialties. Examples include microsites for adventure travel, celebrations, cruise, culinary travel, family vacations, luxury travel, and river cruising. These are automatically customized with the member's branding, and when shared, further customized with the individual advisor's profile, photo, and contact information.

• Agency Websites: We work with preferred web design partners to incorporate our network's travel content into stunning websites for member agencies. These websites can be highly customized with chosen content, including:

  • Destination pages

  • Customizable Cruise pages (including SigCruisePro Cruise Search with custom filtering)

  • Travel Experiences pages

  • Customizable Promo Banner Ads

  • Tour and Land Search pages (with custom filtering)

  • Preferred Hotel Search (with custom filtering)

  • Personal Advisor Pages

  • Built-in Blogs

  • Cruise Partner Microsites, Land & Tour Microsites, Specialty Microsites

  • Digital Travel Magazine integration

  • Offer ID Search

  • Sweepstake Entry Form, Email Signup Form

  • FAQ Sections, Photo Albums

• Client Reach Program: This program sends customized, branded emails to clients throughout the booking lifecycle and beyond, including thank-you emails, reminders for shore excursions, pre/post hotels, final payment reminders, and destination information. All communications feature the member's information and branding.

3. Client Retention and Acquisition Tools:

• Annual Calendar and Annual Magazine: Focused on the Hotels & Resorts Collection, designed to build relationships with current customers and future travelers, all branded to the member agency.

4. Technology & Content Integration:

• SigNet, SIG Cruise Pro, Hotel Connection: These platforms provide booking and management tools that are integrated with marketing content and can be utilized with the agency's branding.

• APIs, Imports, Exports, Client Connection, Member Connect, Customize & Share functions, Cruise Track: These tools enable seamless integration of our resources into the member agency's existing systems, allowing for branded communication and workflow.

In essence, we position ourselves as a "white-label brand, operating behind the scenes to create opportunities for our members to promote their own brands." Our network's extensive marketing suite is designed to be fully customizable, allowing member agencies to present a polished, professional, and branded image to your clients, leveraging our powerful content and partnerships without displaying own identity.

Learn more about this by signing up as a member, today! Travel Agent Pro Application Form.

To learn more techniques and how to grow your travel business, read more on our Pathfinder Series.