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Travel Agent Pro: Best Features for Gaining New Clients10/6
2025
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Travel Agent Pro: Best Features for Gaining New Clients

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Travel Agent Pro: Best Features for Gaining New Clients

Travel Agent Pro offers several key features that are highly effective for gaining new clients and converting prospects into loyal customers. These benefits generally fall under two main categories: professional marketing support and providing a superior client value proposition.

Here are the best features for an experienced travel agent focused on gaining new clients.


1. Exclusive Client Perks and Privileges

The most compelling feature for client acquisition is the ability to offer exclusive value and elevated experiences that independent agents cannot secure on their own. This gives an experienced agent a powerful competitive advantage when speaking with new, discerning clients.

Preferred Partner Programs and Amenities:

Access to a vast network of top-tier luxury hotels, resorts, cruise lines, and tour operators. These partnerships translate directly into tangible client benefits, such as:

  • Hotel & Resort Privileges: Complimentary daily breakfast for two, valuable property credits (e.g., $100 dining/spa credit), room upgrades (when available), and early check-in/late check-out.
  • Cruise Privileges: Exclusive savings, shipboard credits, prepaid gratuities, hosted sailings, and complimentary private car/guide shore excursions on select voyages.
  • Unique and Exclusive Experiences: Access to one-of-a-kind experiences, private events, and "unexpected extras" that create memorable, word-of-mouth-worthy trips (e.g., private wine tastings, unique cultural encounters).

Superior Value Proposition:

By offering these amenities, an experienced agent can present a proposal that is demonstrably better than what a client can book online or through non-affiliated agencies, making the agent's service indispensable and easier to sell.

Travel Agent Pro: Best Features for Gaining New Clients

2. High-Quality, Branded Marketing Programs

With our consortia partner, Signature Travel Network, Travel Agent Pro provides sophisticated, custom-branded marketing materials designed to appeal to the affluent traveler, which helps agents establish a professional image and reach a wider audience.

Customized Direct Marketing Campaigns:

The network offers frequent and targeted direct mail and email campaigns.

  • Branded Publications: High-end print and digital magazines like "Ultimate Experiences" (for ultra-luxe travelers) and "The Travel Magazine" that are personalized with the agent's/agency's branding. Sending these beautiful, inspirational publications to prospects helps position the agent as a luxury travel expert.
  • Targeted Mailers: The ability to send supplier-specific brochures, postcards, and mailers to prospect lists to inspire a booking.

Digital Tools and Websites:

  • Microsites: Consumer-friendly, customized websites focused on specific destinations, cruise lines, or hotels, which are a strong tool for converting clients interested in a particular product.
  • Email Marketing: Ready-made, branded email campaigns that keep the agent's name in front of potential clients with promoted deals and inspirational content.
Travel Agent Pro: Best Features for Gaining New Clients

3. Cutting-Edge Technology for Efficiency and Service

While primarily for retention, Travel Agent Pro's technology suite enhances the ability to service new clients so effectively that it aids in reputation and referrals, which is a key client acquisition channel for experienced agents.

  • SIG Cruise Pro: A one-stop booking and quoting tool for cruises that allows agents to quickly provide competitive and attractive real-time quotes, impressing new clients with fast, professional service.
  • Client Reach: An automated email program that sends customized communications to clients throughout the booking lifecycle (e.g., pre/post-trip, shore excursion reminders). This elevated level of proactive service can be highlighted to new prospects as a feature of working with a Signature Travel Network-affiliated advisor.

For an experienced agent, the Exclusive Client Perks and Preferred Partner Programs are arguably the most valuable tool for gaining new clients. They allow the agent to immediately offer a competitive, high-value package that justifies their expertise and fee, making the "why book with me" conversation much easier and more compelling. Coupled with the professional, targeted marketing campaigns, the agent can both attract and close new high-value customers.

Learn more about this by signing up as a member, today! Travel Agent Pro Application Form.


To learn more techniques and how to grow your travel business, read more on our Pathfinder Series.

Apply Now!

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love our host agency

Jane Smith
Sarah Kinard

"As a newer, part-time, travel agent, the hands-on approach that they entire team, takes in setting the agents up for success is refreshing. Our previous host agency dropped you in the deep end and hoped you could succeed on your own. TAP is accessible for questions, takes agent feedback into consideration when building tools and partnerships, and the community is generous with support and information. TAP is collaborative, supportive, and engaging as a host agency."

Jane Smith
Mary Reconnu

"I can't say enough wonderful things about TAP and the staff. Unfortunately my previous host passed away suddenly and I found myself in need of a new host agency quickly. They stepped up and helped me navigate all of the details in making the switch. It was overwhelming and she really put her years of industry experience to work for me and to help make it as smooth of a transition as possible."

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