How To Start A Travel Agency in Georgia


how to start a travel agency in georgia
Become a certified independent travel agent from home without experience in Georgia. Become a travel agent in Georgia online, a remote virtual vacation planner in Georgia. Travel agent jobs. Start your own travel agency and work from anywhere as a home based travel agent.

  1. How to Start a Travel Agency in Georgia with Travel Agent Pro Host Agency
    1. Understanding the Travel Agency Landscape in Georgia
      1. Legal Requirements and Licensing for Travel Agencies in Georgia
      2. Market Opportunities and Tourism Trends in Georgia
      3. Benefits of Starting a Travel Agency in Georgia
    2. Why Choose Travel Agent Pro as Your Travel Host Agency in Georgia
      1. Overview of Travel Agent Pro’s Boutique and Community-Driven Model
      2. Support and Resources Offered by Travel Agent Pro
      3. Flexible Commission Structures and Fee Plans
      4. Personalized Partnership Approach for New and Experienced Agents
    3. Step-by-Step Guide to Starting Your Travel Agency with Travel Agent Pro
      1. Defining Your Business Goals and Niche in the Travel Industry
      2. Evaluating Travel Agent Pro’s Plans and Membership Options
      3. Registering Your Travel Agency and Completing Host Agency Onboarding
      4. Understanding and Negotiating Commission and Fee Structures
      5. Leveraging Travel Agent Pro’s Technology and Booking Tools
      6. Accessing Training, Marketing Materials, and Supplier Relationships
      7. Setting Up Your Brand and Independent Operations under Travel Agent Pro
      8. Compliance, Insurance, and Administrative Support
    4. Marketing Strategies to Grow Your Travel Agency in Georgia
      1. Utilizing Partnership Marketing through Travel Agent Pro Networks
      2. Building Referral Relationships with Wedding and Event Planners
      3. Collaborating with Influencers and Corporate Partners
      4. Leveraging Social Media and Digital Marketing for Local Client Acquisition
      5. Creating Niche Travel Packages for Georgia and Beyond
    5. Managing and Scaling Your Travel Agency Business with Travel Agent Pro
      1. Tracking Performance and Adjusting Business Strategies
      2. Expanding Your Team and Associate Memberships
      3. Continuing Education and Professional Development Opportunities
      4. Staying Competitive with Industry Trends and Technology Advances
      5. Building a Strong Network within Travel Agent Pro’s Community
    6. Frequently Asked Questions About Starting a Travel Agency with Travel Agent Pro in Georgia

How to Start a Travel Agency in Georgia with Travel Agent Pro

Are you dreaming of turning your passion for travel into a thriving business? Starting a travel business in Georgia has never been more accessible, especially when you partner with a supportive host business like Travel Agent Pro. 🌍✨

“At the very core, I am a travel advisor—that’s why I got into this business. I wanted to learn this business from hands-on experience: what it truly takes to plan a vacation.”

In starting a travel agency, it's important to know travel trends for customers in your area. Click here to learn more about travel trends in Georgia.

Have Questions?

Check out our Frequently Asked Questions about becoming a travel agent in Georgia.

Read the FAQ

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With travel agents based all over the USA, Travel Agent Pro is an award winning host travel agency. We have a great in-office staff and a team of over 50 members who work all across the country. Click here to learn more. #TravelWithUs #GlobalAdventures #ExploreEverywhere

Check Out Our Other How-To Travel Agent Guides

There are so many opportunities as a travel agent. Click here to see our preferred suppliers list that shows off what you can sell as a travel agent with Travel Agent Pro.

Are you a Disney fanatic? Click here to learn more about how to become a Disney Travel Agent in Georgia. A Disney travel agent possesses a unique blend of passion, knowledge, and customer service skills. They are enthusiastic Disney aficionados with an intimate understanding of the parks, resorts, and vacation packages. They excel at listening to clients' needs and desires, curating personalized itineraries that create magical and unforgettable experiences.
If you love cruising, have you ever considered become a travel agent? Click here to learn more about how to become a cruise travel agent in Georgia. Are you passionate about cruising and staying up-to-date on the latest ships, itineraries, and promotions? Do you excel at understanding clients' needs and preferences, matching them with the perfect cruise vacation?
Do you love Sandals Resorts? Click here to learn more about how to become a Sandals Travel Agent in Georgia. If you desire a deep understanding of the Sandals brand, its various resorts, and the unique experiences each offers, this is for you! Are you passionate about travel and dedicated to crafting personalized vacations that exceed client expectations?
Are you a romance travel expert? Click here to learn more about how to become a travel agent that specializes in romance travel in Georgia. Romance travel includes destination weddings, honeymoons, vow-renewals, anniversaries and so much more!
We sell the top luxury travel brands. Click here to learn more about how to become a luxury travel agent in Georgia. We have partnered with over 1,450 of the top luxury cruise lines, tour operators, specialty suppliers, destination specialists and more, providing our agents a wide range of unique privileges.
Interested in learning more? Click here to read our guide, how to become a travel agent in Georgia.

Apply Today

Launched by industry veterans, Travel Agent Pro is working to carve out a niche as a boutique, community-driven agency designed by advisors, for advisors.

Become a travel agent with no experience! We provide the education for you to learn and become successful at your own pace.

Apply Now

Travel Agent Pro is designed by advisors, for advisors, making it the perfect launchpad for both new and experienced travel professionals. Whether you’re looking to work from home, build a boutique business, or simply earn extra income, this host business offers the tools, support, and community you need to succeed.

With flexible commission splits (ranging from 70% to 100%), a sliding scale of monthly fees, and access to exclusive industry perks, Travel Agent Pro empowers you to grow your business on your own terms. Plus, their boutique, community-driven approach means you’re never just a number—you’re part of a close-knit network of like-minded professionals.

As a Travel Agent, What Would I Sell?

Check out our preferred suppliers list. From luxury to safaris to Hawaii, you can sell all our suppliers and their experiences to your clients in Georgia and anywhere in the US!

Our Suppliers List

Ready to take the first step? In this guide, we’ll walk you through everything you need to know to start your travel business in Georgia with Travel Agent Pro, from legal requirements and onboarding to marketing strategies and scaling your business. Let’s turn your travel dreams into reality! 🚀


how to start a travel agency in Georgia with the travel host agency, Travel Agent Pro

Understanding the Travel Agency Landscape in Georgia

Legal Requirements and Licensing for Travel Agencies in Georgia

Starting a travel business in Georgia is refreshingly straightforward compared to many other states. There is no mandatory state license or certification required to operate as a travel agent in Georgia. 🎉

Preferred Travel Suppliers in Georgia for Travel Agents
Travel Agent Pro has partnered with over 1,500 of the top cruise lines, tour operators, specialty suppliers, destination specialists, tourism boards, air consolidators, car rental companies and hoteliers, providing our agents a wide range of unique privileges that help close sales and build client loyalty. Click here to learn more.

“No prelicensing education, no examination, and no continuing education are required for a limited travel agent license in Georgia.”

join our travel agency in Georgia today
Our world, one adventure at a time. Our travel agents all around the world. We focus on community over competition. Click here to learn more. #TravelWithUs #GlobalAdventures #ExploreEverywhere

However, if your business will be selling travel insurance or accident and sickness products, you may need to obtain a Limited Travel Agent License from the Georgia Department of Insurance. This process involves a background check and application, but still does not require exams or ongoing education.

Market Opportunities and Tourism Trends in Georgia

Georgia’s travel industry is booming, with a diverse mix of urban, coastal, and mountain destinations attracting visitors year-round. 🌄

Tourism Highlights in Georgia
Destination Popular Activities Visitor Trends
Atlanta Business travel, cultural events Steady growth in corporate and leisure travel
Savannah Historic tours, weddings Strong demand for group and luxury travel
Blue Ridge Mountains Outdoor adventures, romantic getaways Increasing interest in eco-tourism and wellness retreats

Apply Today

Launched by industry veterans, Travel Agent Pro is working to carve out a niche as a boutique, community-driven agency designed by advisors, for advisors.

Become a travel agent with no experience! We provide the education for you to learn and become successful at your own pace.

Apply Now

From city escapes to beach vacations and mountain retreats, Georgia offers endless opportunities for travel agents to create unique packages and experiences.

Benefits of Starting a Travel Agency in Georgia

Georgia’s flexible regulations and vibrant tourism scene make it an ideal place to launch your travel business. 🚀

04
Lindsey Vera

Travel Agent with Travel Agent Pro

What started as a side gig has lead to a full-time career that I absolutely love! I truly believe there is nothing like travel and I love what I do. I am SO thankful for everyone that has supported me and trusted me to help plan their adventures. I have made some awesome lifelong friends and look forward to traveling together!

  • Low barriers to entry – No mandatory licensing or certification for general travel sales.
  • Strong tourism demand – Diverse destinations attract a wide range of travelers.
  • Supportive host agencies – Partners like Travel Agent Pro provide access to industry tools, training, and IATA accreditation.
  • Community-driven networks – Connect with other travel professionals and grow your business through collaboration.
Georgia’s travel industry is ready for passionate, creative agents who want to make a difference in their clients’ travel experiences.

how to start a travel agency in Georgia with the travel host agency, Travel Agent Pro

Why Choose Travel Agent Pro as Your Travel Host Agency in Georgia

Overview of Travel Agent Pro’s Boutique and Community-Driven Model

Travel Agent Pro thrives on being a boutique host business that emphasizes a close-knit community rather than scaling to thousands of agents. 🤝 This model fosters meaningful connections where advisors can share insights, collaborate, and grow together. The business carefully vets members to ensure each one is a great fit, creating an environment where personalized support and genuine relationships flourish.

Support and Resources Offered by Travel Agent Pro

Partnering with Travel Agent Pro opens doors to extensive industry resources and technology tools that empower you to work smarter, not harder. These include access to advanced booking engines, customer relationship management (CRM) platforms, and exclusive supplier relationships. Marketing materials, training sessions, and ongoing mentorship provide a launchpad for both new and experienced advisors to confidently build their travel businesses.

Key Support Highlights
  • Exclusive deals and supplier access
  • Streamlined booking and ticketing systems
  • Personalized mentorship and professional development
  • Marketing and branding assistance

Flexible Commission Structures and Fee Plans

Travel Agent Pro offers a commission split ranging from 70% to 100%, designed to adapt to your business size and goals. The tiered fee system includes a sliding scale of monthly fees with options for annual payment discounts, making it easier to manage overhead as your business grows. 💰 This flexibility allows you to maximize earnings whether you’re starting solo or expanding a team.

Sample Commission and Fee Options
Commission Split Monthly Fee Ideal For
70% Lower monthly fee New agents or low volume
85% Moderate monthly fee Growing agencies
100% Higher monthly fee Experienced agents with high sales
American Society of Travel Advisors in Georgia
Our owner is the president of an ASTA Chapter. The American Society of Travel Advisors (ASTA) is the largest association representing the travel industry in the world, accounting for over 80% of all travel sold. Click here to learn more. #TravelWithUs #GlobalAdventures #ExploreEverywhere

Personalized Partnership Approach for New and Experienced Agents

Whether you’re just starting or a seasoned travel professional, Travel Agent Pro’s team offers tailored support to meet your unique needs. From onboarding to ongoing business coaching, they prioritize understanding your goals and challenges. This partnership approach ensures your business is never alone—help is always just a call or message away. 💼✨

04
Marla Finley

Travel Agent with Travel Agent Pro

I'm so thankful I took the leap and joined the Travel Agent Pro Team! Fantastic company, fantastic training, fellow agents and so much fun! Looking forward to 2025!

Apply Today

Launched by industry veterans, Travel Agent Pro is working to carve out a niche as a boutique, community-driven agency designed by advisors, for advisors.

Become a travel agent with no experience! We provide the education for you to learn and become successful at your own pace.

Apply Now

how to start a travel agency in Georgia with the travel host agency, Travel Agent Pro

Step-by-Step Guide to Starting Your Travel Agency with Travel Agent Pro

Defining Your Business Goals and Niche in the Travel Industry

Establishing clear business goals is the foundation of your travel business’s success. Consider what type of travel you are passionate about—be it luxury, adventure, cruises, or destination weddings—and identify your ideal client profile. Choosing a niche helps tailor your marketing and services, making your business stand out in Georgia’s competitive travel market. 🎯

Evaluating Travel Agent Pro’s Plans and Membership Options

Travel Agent Pro offers several flexible membership plans designed to fit different experience levels and business sizes. From low monthly fees with basic benefits to full-service options with higher commission splits, you can select a plan that aligns with your current goals and budget. 💼

Sample Membership Options
Plan Monthly Fee Commission Split Best For
Starter Low 70% New agents testing the waters
Growth Moderate 85% Active agents building their book
Pro Higher 100% Experienced agents with high volume

Registering Your Travel Agency and Completing Host Agency Onboarding

Register your business in Georgia by choosing a suitable structure (e.g., sole proprietorship, LLC Then, complete Travel Agent Pro’s onboarding process, which includes submitting necessary documents, setting up your profile, and gaining access to booking platforms. This step officially connects you to the industry network and supplier contracts. 📝

Understanding and Negotiating Commission and Fee Structures

Familiarize yourself with Travel Agent Pro’s commission splits and monthly fees. Knowing how to negotiate and select a plan that fits your sales volume will maximize your profitability. Keep in mind that higher splits often come with higher fees but offer greater earning potential. 💡

Leveraging Travel Agent Pro’s Technology and Booking Tools

Access to user-friendly booking engines, CRM systems, and supplier portals simplifies your day-to-day operations. Travel Agent Pro provides these essential tools to help you efficiently manage client bookings, track commissions, and communicate with suppliers. Mastering these technologies is key to delivering seamless service. 💻

Accessing Training, Marketing Materials, and Supplier Relationships

Continuous learning is encouraged through Travel Agent Pro’s training webinars, marketing toolkits, and supplier webinars. These resources help you stay current with industry trends and promotions. Building strong relationships with travel suppliers enhances your ability to offer exclusive deals and personalized recommendations. 📚

Setting Up Your Brand and Independent Operations under Travel Agent Pro

While leveraging Travel Agent Pro’s resources, you can develop your own brand identity. Create a professional website, social media presence, and client communication style that reflects your niche and personality. This balance of independence and host business support allows you to grow a unique business while benefiting from industry connections. 🌟

Compliance, Insurance, and Administrative Support

Ensure your business meets all legal and industry compliance standards, including any necessary insurance coverage like Errors & Omissions (E&O) insurance. Travel Agent Pro assists with administrative tasks such as supplier reporting and commission tracking, saving you time and reducing operational stress. 🛡️


how to start a travel agency in Georgia with the travel host agency, Travel Agent Pro

Marketing Strategies to Grow Your Travel Agency in Georgia

Utilizing Partnership Marketing through Travel Agent Pro Networks

Travel Agent Pro's community of advisors creates powerful networking opportunities for collaborative marketing efforts. By connecting with fellow agents, you can share resources, cross-promote services, and tap into each other's client bases. 🤝 The host business also facilitates access to supplier partnerships and exclusive promotions that amplify your marketing reach without stretching your budget.

Building Referral Relationships with Wedding and Event Planners

Wedding and event planners frequently recommend travel services to their clients for honeymoons, destination weddings, and post-event getaways. Establishing strong relationships with local planners opens a consistent referral pipeline. Offer them exclusive commissions or partnership benefits in exchange for recommending your business to their clients. 💍✨

"Referral relationships are often the most reliable source of high-quality clients for travel agents, especially in niche markets like destination weddings."

Collaborating with Influencers and Corporate Partners

Micro-influencers in the travel and lifestyle space can authentically promote your business to engaged audiences. Simultaneously, corporate partnerships with local businesses, HR departments, and employee wellness programs create opportunities for group travel bookings and team-building experiences. Consider offering corporate travel packages tailored to businesses in Georgia. 🌐

Influencer and Corporate Partnership Opportunities
Partnership Type Potential Reach Best Practices
Micro-Influencers (10K-100K followers) Engaged, niche audiences Offer complimentary trips in exchange for authentic content
Corporate Travel Programs Consistent group bookings Develop customized packages and corporate rates
Local Business Partnerships Community-based referrals Create mutual referral agreements

Leveraging Social Media and Digital Marketing for Local Client Acquisition

Social media platforms are where your ideal clients discover travel inspiration. Create engaging content featuring destination guides, customer testimonials, travel tips, and behind-the-scenes glimpses of your planning process. Use targeted advertising on Facebook and Instagram to reach Georgia residents interested in travel. 📱

Focus on search engine optimization (SEO) by incorporating keywords like "travel agent near me," "Georgia travel packages," and destination-specific terms. This ensures your business appears in local search results when potential clients are actively looking for travel services.

Creating Niche Travel Packages for Georgia and Beyond

Specialized travel packages differentiate your business and attract specific customer segments. Whether you focus on luxury getaways, adventure travel, family vacations, or wellness retreats, packaging unique experiences creates compelling marketing angles. 🎯

Sample Niche Travel Package Ideas
Niche Target Audience Package Examples
Destination Weddings Couples and wedding parties All-inclusive Savannah wedding packages, Caribbean elopements
Adventure Travel Active travelers and outdoor enthusiasts Blue Ridge hiking expeditions, whitewater rafting tours
Wellness Retreats Health-conscious travelers Spa getaways, yoga retreats, wellness cruises
Family Vacations Parents with children Disney packages, beach family reunions, educational trips

Apply Today

Launched by industry veterans, Travel Agent Pro is working to carve out a niche as a boutique, community-driven agency designed by advisors, for advisors.

Become a travel agent with no experience! We provide the education for you to learn and become successful at your own pace.

Apply Now

Promote these packages through targeted content marketing, highlighting customer success stories and the unique value you provide. Your specialized knowledge becomes your competitive advantage in Georgia's travel market. 🌟


how to start a travel agency in Georgia with the travel host agency, Travel Agent Pro

Managing and Scaling Your Travel Agency Business with Travel Agent Pro

Tracking Performance and Adjusting Business Strategies

Monitoring your business’s performance is essential for growth. Utilize Travel Agent Pro’s integrated analytics and tracking tools to review sales data, commission reports, and client engagement metrics. 📊 Regularly analyzing these insights allows you to adapt marketing tactics, refine your niche, and optimize your booking strategies for better results.

Expanding Your Team and Associate Memberships

Growing your business can mean building a team. Travel Agent Pro offers associate memberships that allow you to add independent contractors or junior agents under your umbrella. This creates opportunities for delegation while retaining control over your brand and commission structure. 🧑‍🤝‍🧑

“Expanding your team through associate memberships not only increases sales capacity but also fosters mentorship and shared success.”

Continuing Education and Professional Development Opportunities

Staying ahead in the travel industry requires ongoing learning. Travel Agent Pro provides regular training webinars, certification programs, and industry updates to keep your skills sharp. These opportunities include everything from destination knowledge to sales techniques and technology training. 🎓

Staying Competitive with Industry Trends and Technology Advances

The travel industry evolves rapidly, driven by technology and shifting traveler preferences. Embrace new tools like AI-powered scheduling, automated client reminders, and digital itinerary apps offered through Travel Agent Pro’s platform. Staying current ensures your business remains efficient, responsive, and attractive to modern travelers. 🤖📱

// Example: Automate client appointment reminders with TravelDocs Pro API function sendReminder(clientEmail, appointmentDate) { // Sends personalized reminder 48 hours before appointment // Integrates with TravelDocs Pro scheduling system }

Building a Strong Network within Travel Agent Pro’s Community

Networking within Travel Agent Pro’s boutique community provides valuable support and business opportunities. Engage in peer forums, collaborative projects, and group marketing efforts to expand your reach and knowledge. 🌐 Strong relationships with fellow advisors and industry partners foster a thriving environment for your business’s long-term success.

04
Heather Huber

Travel Agent with Travel Agent Pro

It's been over a year now since I fully switched careers to travel and I couldn't be happier. I am thankful for those who have helped me grow this dream job into a reality and the support my Travel Agent Pro family has given me! Thank you to everyone who has trusted me to help with their vacations, it truly is my passion!


how to start a travel agency in Georgia with the travel host agency, Travel Agent Pro

Frequently Asked Questions About Starting a Travel Agency with Travel Agent Pro in Georgia

Do I need a license to start a travel business in Georgia?

In Georgia, you do not need a state license to operate as a general travel agent. However, if you plan to sell travel insurance, you may need a Limited Travel Agent License from the Georgia Department of Insurance. Travel Agent Pro can guide you through the process and help ensure you meet all requirements.

What kind of support does Travel Agent Pro offer new agents?

Travel Agent Pro provides personalized onboarding, ongoing mentorship, and access to a supportive community of travel professionals. New agents receive training resources, marketing materials, and dedicated support to help them launch and grow their businesses with confidence. 🌟

Can I work from home as a travel agent with Travel Agent Pro?

Yes, absolutely! Travel Agent Pro is designed for remote and home-based operations. You can manage your travel business from anywhere, using their digital tools and resources to serve clients and book travel seamlessly. 🏡💻

How do commissions and fees work with Travel Agent Pro?

Travel Agent Pro offers a flexible commission structure with splits ranging from 70% to 100%, depending on your chosen plan. Monthly fees are tiered, with options for annual payment discounts. This model allows you to maximize your earnings while keeping overhead manageable. 💰

Commission and Fee Overview
Plan Commission Split Monthly Fee
Starter 70% Low
Growth 85% Moderate
Pro 100% Higher

What technology and booking tools will I have access to?

Travel Agent Pro provides access to advanced booking engines, CRM systems, and supplier portals. These tools streamline your operations, making it easy to manage client bookings, track commissions, and communicate with suppliers. 🛠️

Can I create my own brand as a travel agent with Travel Agent Pro?

Yes, you can build and promote your own brand while benefiting from Travel Agent Pro’s resources and industry connections. This allows you to establish a unique identity in the market while enjoying the support of a host business. 🎨

Are there opportunities for professional development and networking?

Travel Agent Pro offers regular training webinars, certification programs, and networking events to help you grow your skills and connect with other travel professionals. These opportunities foster continuous learning and community engagement. 📚🤝

What kind of insurance do I need for my travel business?

It’s recommended to have Errors & Omissions (E&O) insurance to protect your business. Travel Agent Pro can assist with guidance on insurance options and help you understand your coverage needs. 🛡️


how to start a travel agency in Georgia with the travel host agency, Travel Agent Pro

Conclusion: Your Journey to Travel Agency Success in Georgia

Starting a travel business in Georgia with Travel Agent Pro is more than just a business venture—it’s an invitation to turn your passion for travel into a fulfilling career. 🌍✨ With flexible licensing, a vibrant tourism market, and the supportive community of Travel Agent Pro, you have everything you need to thrive.

“Success in travel isn’t just about selling trips; it’s about creating unforgettable experiences and building lasting relationships with clients and fellow advisors.”

Whether you’re just beginning or expanding your existing business, Travel Agent Pro’s resources, technology, and personalized support empower you to grow on your own terms. From setting up your brand to leveraging exclusive deals and industry connections, every step is designed to help you succeed.

As you embark on this journey, remember that every successful travel business starts with a single step. With dedication, creativity, and the right support, you can build a thriving business that brings joy to travelers and fulfillment to your life. 🚀🌟


Apply Now!

Click below to learn more and apply to be a travel agent in Georgia today.

Apply Now


Overview

Introduction

The largest state east of the Mississippi River is 300 mi/480 km from top to bottom, and 230 mi/370 km at its greatest width. The 9 million citizens of "The Empire State" or "The Peach State" practice southern hospitality, follow the Atlanta Braves religiously, eat more pork barbecue than fried chicken, prefer Coca-Cola over morning coffee and drink iced sweet tea—lots of it—from noon to night.

Most Georgians live close to the major cities, so visitors passing through the wide open spaces between cities may wonder if the population number is a misprint. These rural areas offer a tremendous variety of outdoor activities for sports enthusiasts, nature lovers and sun worshippers.

In Georgia, the past seems to intersect with the present at every turn in the road: The profiles of Confederate leaders gaze stoically from Stone Mountain; turn-of-the-century homes still gleam on the Golden Isles; and every town between Atlanta and Savannah displays its mementos of General Sherman's 1864 invasion.

Even present-day events seem tied to tradition. We happened upon a wedding in a Savannah park where women in elaborate hats sipped champagne beneath the moss-draped trees and a horse and buggy stood waiting for the bride and groom. It was a scene that could have taken place a century earlier, except for the crowds of T-shirt-clad gawkers (like us) who stood around admiring the scene.

For travelers, Georgia's historic awareness presents an opportunity to glimpse the culture of the Old South. You can tour vintage mansions and plantations, visit forts and museums and witness battle reenactments. The state is not trapped in its past—witness the amenities of cosmopolitan Atlanta or the contemporary arts and music scene of Athens—but the state's reverence for earlier times is one of its most endearing qualities.

History

Georgia's recorded history begins with the Native Americans who inhabited the region some 10,000 years ago and left evidence of their hunting and gathering cultures. Those belonging to the Mississippian Culture (AD 900-1200) built ceremonial mounds, some good examples of which have been preserved at the Ocmulgee National Monument, near Macon. Later, the Creek and Cherokee tribes lived in the area. Their settlements of 100 to 1,000 residents were often located along rivers.

The first European to see this region was explorer Hernando de Soto, who claimed portions of it for Spain in 1540. While the Spanish established missions on some coastal islands, their presence did not deter the British from claiming the same territory. The two countries jousted over the region until the Battle of Bloody Marsh in 1742, when an English victory secured it for King George II. The colony was named Georgia in his honor. It was the 13th and final of the original U.S. colonies to be established.

Following the Revolutionary War, Georgia was the fourth state admitted to the Union. Though the Creek and Cherokee nations made efforts to coexist with white culture, conflicts with settlers eventually led to the forced removal of these tribes to areas west of the Mississippi (an ill-fated event known as the Trail of Tears).

Large slave-powered plantations flourished in Georgia, and when the Civil War erupted in the 1860s, the state sided with the Confederacy. In 1864, Georgia suffered greatly at the hands of Union General William Tecumseh Sherman: After overcoming Confederate forces in northern Georgia, Sherman's army burned Atlanta and then made its infamous March to the Sea, destroying everything in a 60-mi-/100-km-wide swath. The war ended soon after. Georgia was readmitted to the Union in 1870, but the process of rebuilding its economy and society was slow and fraught with difficulties.

Though initially reliant on cotton, Georgia now depends upon industry (both textiles and high-tech), as well as communications, agriculture and forestry (it is the nation's leading producer of paper pulp). And, inspired by local leaders, especially the late Dr. Martin Luther King Jr., Georgians have worked together to redress injustices and set a course for social and economic progress.

Snapshot

Among Georgia's main attractions are southern culture, Savannah, Macon, Atlanta, historical sites, majestic mountains, antebellum mansions, scenic swamps, beautiful landscapes and wide, sandy beaches.

Because of the state's size and diverse geography, local culture and activities change with the surroundings. You can divide Georgia into four regions and you'll quickly notice that each area's geography, personality and trademarks are unique. North Georgia offers glorious mountain views, wild rapids, waterfalls, gold mining, bluegrass music, apples and antiques; The metro Atlanta area is a bustling, fast, work-hard-and-play-hard community with plenty of multicultural and civic pride, upscale dining and support for the decorative and performing arts; the heartland is full of antebellum heritage, movers and shakers, rock 'n' rollers, gospel music, peach orchards, pine trees, cotton fields and fresh vegetables; and the Golden Isles of the coastland offer barrier-island cottages, boiled shrimp and boiled peanuts, turtle walks by flashlight, dolphins and lighthouses.

Travelers who enjoy splitting their time between urban and rural attractions and who are interested in U.S. history will have a great time in Georgia. So will fans of shopping and southern cooking. Beach and sun worshippers will love the southern coast during the summer and early fall. Folks who like mountains will find an opportunity to explore the twists and turns of north Georgia's high-country roads, shot through with pretty rivers and waterfalls. They can hunt for antiques in the charming mountain towns and sample the homemade baked goods and crafts. Visitors who cannot tolerate a hot, humid climate will want to avoid Georgia's flatlands during summer months.

Potpourri

How many times have you asked yourself: "Why isn't there a national tick collection?" Well there is, and you can see it at Georgia Southern University in Statesboro.

Georgia has nurtured many famous musicians and music groups, including Little Richard, Otis Redding, the Allman Brothers Band, James Brown, Johnny Mercer, Jerry Reed, R.E.M., the B-52s, the Indigo Girls and Ray Charles. Other celebrities who have called Georgia home include Jimmy Carter, Hank Aaron, Jim Bowie, Ty Cobb, Jackie Robinson, Erskine Caldwell, Martin Luther King Jr., Julia Roberts, Evander Holyfield, Elton John and Herschel Walker.

The state song is "Georgia on My Mind" (written by Hoagy Carmichael, who was not a Georgian).

Eli Whitney invented the cotton gin near Savannah in 1793.

Just east of Atlanta, in Conyers, is the Monastery of Our Lady of the Holy Spirit. The friendly monks there grow and harvest their own food, and they sell their jellies and baked goods, including some of the best bread you're likely ever to taste. You can visit the church, grounds and gift shop, and even make arrangements to stay overnight and partake of a monastery breakfast. You'll bunk down for a nominal cost in one of the simple and peaceful public boarding rooms. Phone 770-483-8705 for information on accommodations. http://www.trappist.net.

If you eat chicken in Gainesville, the Chicken Capital of the World, you'd better use your hands: Eating it with a fork is illegal.

Georgia was the first state to allow 18-year-olds to vote (in 1943).

Ripe peaches are sold at roadside stands during the summer. From mid- to late March, every peach tree along the Peach Blossom Trail (Highway 341 from Jonesboro to Perry) is in bloom.

Georgia had its own gold rush in 1828 in Dahlonega, 40 mi/65 km northeast of Atlanta. The discovery of gold in the Blue Ridge Mountains sent a stampede of miners into what was then Cherokee country. The Dahlonega Courthouse Gold Museum traces the area's gold-dusted history with exhibits and a documentary film. Consolidated Mines also offers tours of the largest gold mine east of the Mississippi River.

Georgia's official state vegetable, the Vidalia onion, is the sweetest onion in the world. It is only grown in Vidalia and Glennville.

Overview

Introduction

During the years it was part of the Soviet Union, Georgia was the top destination in Caucasia, offering magnificent monasteries, historic sites and scenic mountains. Wedged between Russia and Turkey, with a long shoreline on the Black Sea, it was known for its balmy climate and its fabulous food and drink.

Georgia is one of the most fascinating countries in the region, and overall a safe place to visit, though travelers should avoid the separatist regions of Abkhazia and South Ossetia.

Evidence of the Georgians' determination to build a tourism business, particularly through infrastructure development, is widely evident. Much has been accomplished in recent years, but plenty remains to be addressed in order to reach international standards.

Geography

Georgia is bordered by Russia to the north, Azerbaijan to the east, Turkey and Armenia to the south, and the Black Sea to the west. Much of the country is dominated by mountains. The Caucasus Mountains form a natural border with Russia in the north, with the Lesser Caucasus along the border with Turkey to the southwest.

The Likhi Range links them running north-south through the center of the country. West of these mountains, particularly along the Black Sea coast, the climate is moderate, even balmy at times. The area east of the Likhis is colder and drier.

Snapshot

The chief attractions of Georgia are monasteries, fine wines, great food, mountainous terrain, historical and mythological sites, a beautiful coast, cave settlements, art and outgoing people.

Though parts of the country are too dangerous to visit, the rest of Georgia is an appropriate destination for adventurous people who are looking for someplace truly different.

Potpourri

Some of the oldest people in the world live in Georgia. Some villages near the Black Sea claim elders of 130 years and more. Supposedly, yogurt has something to do with the long lifespans.

Jason's quest for the Golden Fleece isn't the only mythological story set in the Caucasus Mountains. As punishment for giving the gift of fire to humanity, Prometheus was said to have been chained to Mount Elbrus. The Amazons, a legendary race of women warriors, were supposed to have lived on the banks of the Terek River. And Kutaisi is said to be the city of King Aetes and Medea, possessors of the Golden Fleece.

Hominid remains 1.7 million years old, the oldest in Europe, have been found at Dmanisi, near the border with Armenia.

Georgians have probably been making wine since the Bronze Age. They claim the word comes from the Georgian ghvino.

"Georgian Snickers" is an apt nickname for churchkhela, a chewy bar made by threading nuts and raisins on a string, dipping them in simmering grape juice and hanging them up to dry.

Most Georgian fortresses had a secret tunnel leading to a river escape route. Ask the caretaker of any castle you visit about the particulars of his place.

The square watchtowers of the Svan people, scattered around the town of Mestia, are more than 1,000 years old. Some 20 watchtowers are concentrated in Ushguli, which at 7,220 ft/2,200 m claims to be the highest permanently inhabited village in Europe.

The nation's name came from the Persian word for the inhabitants of the country: Gorj. The "Gorj," however, call themselves the Kartveli and their country Sakartvelo. It's pure coincidence that the country's patron is St. George.

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This small town, 60 mi/95 km southwest of Montgomery, is where singer Hank Williams Sr. spent his early years. The town hosts the Hank Williams Festival on the first weekend in June near the Hank Williams Sr. Boyhood Home and Museum. Largely a music festival, it usually includes both local performers and a Nashville headliner.

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If you want to get a look at some of Ontario's better natural vistas without getting too far away from civilization, this drive along Lake Superior should fit the bill. It skirts the lake's shoreline and then takes you for a tour of the green islands of Georgian Bay. We recommend the tour for travelers who like the outdoors and who gravitate toward camping, fishing, canoeing and the like. Those who take more of an interest in shopping and sightseeing may find that this drive does not suit them.

The following route begins on Highway 61 at the border with the U.S. near Grand Portage, Minnesota, and moves east.

The first point of interest is Kakabeka Falls, a scenic cascade that measures 128 ft/39 m (get there by taking Highway 11/17 west off Highway 61) and is considered "The Niagara of the North" for its size—in this case, the vertical drop. Next, head east on Highway 11/17 into Thunder Bay, Canada's sixth-largest port.

Visit Sleeping Giant Provincial Park for hikes and bird sightings; then take a cruise of the harbor and visit Old Fort William, a living-history museum with costumed re-enactors skillfully depicting the fort's heydays when it was known as the North West Company during the fur trade more than 200 years ago. If you have time, visit the amethyst mines, where you can hunt for your own gemstones, or see the International Friendship Gardens or Mount McKay (1,000 ft/300 m tall).

Just outside of town is the Terry Fox Monument, a tribute to the courageous marathoner who tried to cross Canada after losing a leg to cancer. His quest ended near this site in 1980. Fox made it halfway across Canada on one leg, raising funds and awareness for cancer research and has since raised more money for cancer than any other individual. Each September, on the second Sunday after Labor Day, Canadians from coast to coast participate in the Terry Fox Run to continue raising funds.

From Thunder Bay, take Highway 17 east to Marathon, where you'll pick up Highway 627 south to Pukaskwa National Park for a walk along the shores of Lake Superior. There's a lengthy trail if you want to take an overnight hiking trip, and there's plenty of canoeing in the rivers feeding into Lake Superior. Quetico Provincial Park (west of Lake Superior on Ontario's southern border) preserves one of the greatest concentrations of Native American rock paintings on the continent. There are more than 28 sites in and around the park.

Back on Highway 17, look for the big goose (you'll know it when you see it) as you drive through Wawa. Not long afterward, you'll pass straight through the heart of Lake Superior Provincial Park. Stop to see the Indian Pictographs at Agawa Bay (which may have been the inspiration for Henry Wadsworth Longfellow's Song of Hiawatha). South of the provincial park, you'll leave Lake Superior as you head into Sault Ste. Marie. This is one of Canada's major industrial and shipping centers, which lies across St. Mary's River from Sault Ste. Marie, Michigan. Take a cruise of the canal and locks that allow ships to move from Lake Superior to Lake Huron.

While you're in the area, don't pass up one of the most interesting and scenic rail outings in Canada, the Agawa Canyon train trip. This moderately priced tour, which runs late spring through fall, is usually taken as a day trip. It passes through gorgeous countryside, and during the summer, a two-hour stopover allows you to get closer to the trees, waterfalls and mountains (in the fall, the changing leaves look stunning). There's also an overnight tour that operates during the summer.

From Sault Ste. Marie, head east on Highway 17 to Espanola, and then go south on Highway 6 to Manitoulin Island—the world's largest freshwater island. Lots of little ports and villages and 1,000 mi/1,600 km of coastline comprise the island. There's not all that much to do on the island, but we think it's fun to explore the beaches and do some fishing.

From the southern tip of Manitoulin Island, take the Chi-Cheemaun Ferry to Tobermory, which is home to two unusual attractions. At Fathom Five National Marine Park, you can go scuba diving around 20 sunken ships. If you don't scuba dive, you can still see the wrecks by snorkeling or via glass-bottom boat. (The boat will take you to Flowerpot Island, where you can see some strange rock pillars with trees growing on top.) Drive south on Highway 6 to Hepworth, where you'll take Highway 70 southeast to Owen Sound. The Grey County Museum documents life in the 19th and 20th centuries and houses an exhibit dedicated to native culture.

Next, take Highway 26 east to Wasaga Beach, Highway 92 northeast to Elmvale, Route 19 northeast to Moonstone and Highway 400 north to Honey Harbour, where you can take a water taxi to Georgian Bay Islands National Park, a beautiful collection of 59 islands. When you're back on the mainland, conclude the tour by heading south on Highway 400 toward Toronto.

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The main island in the Western Province area, New Georgia was the scene of vicious fighting during World War II. Nowadays you will find interesting tribes, beautiful scenery, opportunities for relaxation and good reef diving among manta rays, sharks, turtles and colorful fish.

Most prominent of New Georgia's towns is Munda, just 30 mi/50 km southeast of Gizo. It's a major transportation and governmental center for the region. Munda has a clean and comfortable hotel and makes for an interesting two-night visit (the town and its airstrip were a major objective for U.S. troops). Munda also has two simple but comfortable resorts on tiny islands offshore (both places are good for Robinson Crusoe-style escapes). The commercial center is now in a town called Noro, built around a fish-processing plant. New Georgia is 190 mi/300 km northwest of Honiara, Guadalcanal.

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South Georgia holds a special place in Antarctic history. After enduring one of the most harrowing boat journeys of all time, explorer Ernest Shackleton landed on its rocky shores with great relief. He then crossed the island with no more than a compass to seek help for his crew. Today's visitors may share the feeling after crossing the Drake Passage, where they can follow in his footsteps, walking the final leg of the hike he made across the island to reach help. They can also visit his grave and the South Georgia Museum at Grytviken, the first whaling station built on the island (in 1916). Exhibits include displays on the island's natural history, whaling and sealing, exploration and mountaineering expeditions, as well as a lifeboat from the whaling vessel Southern Star. The town also has a post office, a gift shop with items made on the island and several king penguin colonies.


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